Reach Beyond. Outperform.

Advertisers are searching for the unseen audience.

We are making full visibility a reality.

We are pioneers in Situational Targeting


haystagg's technology reveals untapped audiences inside and outside of known cookie-pools, dramatically extending the reach of ad campaigns across channels


Reach your Audience with Precision

haystagg's precision targeting technology ensures every ad view meets the ideal combination of audience, content, time, geography & device, based on the KPI's that matter to you.

This works across the internet as a whole, delivering your message to any user with no limitations. Whether a user has a rich cookie, a new cookie or no cookie data at all, haystagg supersedes existing technologies by addressing the unseen user population based on cookie barriers.


Cookie based targeting limits audience reach
to less than 50% of their actual size


haystagg situational targeting technology provides a new way to extend the reach of ad campaigns by leveraging intelligence on users having cookies with low information profiles and users that actively block cookies.


The ability to extend campaign reach allows for more selective ad placements and the delivery of superior performance on quality inventory




What makes haystagg right for you?


Drive actions that matter to you by balancing prospecting and retargeting optimization with our hyper intelligent bidding strategy


From quickly scalable campaigns to adjustable strategies, haystagg's genetic algorithm delivers for you



Never miss an opportunity. Our proven technology boasts a record of 100% uptime.

We are always monitoring campaign performance and ready to make rapid optimizations for the best possible performance and quality ad impressions at an optimum price point.

Situational Targeting leverages functional paradigms and can scale with ease and speed across thousands of servers.

Flexible to cover your demands in North America and Europe, soon expanding to other locations around the world

Never miss an opportunity. Our proven technology boasts a record of 100% uptime.

We are always monitoring campaign performance and ready to make rapid optimizations for the best possible performance and quality ad impressions at an optimum price point.

Situational Targeting leverages functional paradigms and can scale with ease and speed across thousands of servers.

Flexible to cover your demands in North America and Europe, soon expanding to other locations around the world

haystagg in action: A Case Study


An S&P 500 Securities Service Provider selected a prominent ad agency to plan a high-volume, precision targeted acquisition campaign. The agency needed the ability to tap into an ad network that could not only target qualified private homeowners but also achieve an effective CPA (Cost-per-Acquisition), directing potential leads to a web form for pre-qualification. The agency’s main campaign acquisition hurdle was finding a network that could fulfill a highly targeted campaign and drive volumes of quality leads, while maintaining a CPA within a set budget. The agency developed plans with several targeted networks but were unhappy with the high estimated CPA. After reaching out to haystagg, the agency was able to improve the Cost per View by a factor of 2.75 versus the original plan, through dynamic budget allocation on prospecting and retargeting alike.


4.75x

CPA improvement factor



Free from the reliance on cookied data, haystagg’s situational targeting technology revealed untapped audiences inside and outside of known cookie-pools, dramatically extending the reach of the campaign. In addition, haystagg's precision targeting technology evaluated each ad placement in real-time to ensure ad views met the ideal combination of audience, content, time, geography and device, helping to improve the overall CPA by 4.75x.

Team

Doug is the founder and CEO of haystagg. He is a successful serial entrepreneur with over 33 years' of experience leading major analytic and systems integration efforts. His expertise includes serial entrepreneurship, general management, applications of machine learning to complex business opportunities, advanced analytics, data creation, Big Data extraction and analyses. Doug holds a degree in Economics from Washington and Lee University, and an MBA from the College of William and Mary.
Mike is President of haystagg's North America division, bringing over 16 years of digital media experience. He has held leadership positions in organizations addressing a broad spectrum of digital media including display, mobile and affiliate marketing. Mike came to haystagg from Chitika, where as Head of Real Time Bidding he led the organization’s real time media trading division. Prior to Chitika Mike was VP of Audience Development at OwnerIQ where he helped build a data division for real time ad targeting. Mike holds a BA from Rhode Island College.
Doug is the founder and CEO of haystagg. He is a successful serial entrepreneur with over 33 years' of experience leading major analytic and systems integration efforts. His expertise includes serial entrepreneurship, general management, applications of machine learning to complex business opportunities, advanced analytics, data creation, Big Data extraction and analyses. Doug holds a degree in Economics from Washington and Lee University, and an MBA from the College of Williams and Mary.
Mike is President of haystagg's North America division, bringing over 16 years of digital media experience. He has held leadership positions in organizations addressing a broad spectrum of digital media including display, mobile and affiliate marketing. Mike came to haystagg from Chitika, where as Head of Real Time Bidding he led the organization’s real time media trading division. Prior to Chitika Mike was VP of Audience Development at OwnerIQ where he helped build a data division for real time ad targeting. Mike holds a BA from Rhode Island College.

Careers

Why work at haystagg?


We’re a quickly growing company driving big change. We love algorithms, thrive on challenges and are driven by innovation. We come to work every day excited to transform the way marketers think about digital media and are passionate about delivering meaningful results to our clients.

Join our Team!


Boston - Karlsruhe - Manchester - New York


508-878-8397


situational@haystagg.com