An S&P 500 Securities Service Provider selected a prominent ad agency to plan a high-volume, precision targeted acquisition campaign. The agency needed the ability to tap into an ad network that could not only target qualified private homeowners but also achieve an effective CPA (Cost-per-Acquisition), directing potential leads to a web form for pre-qualification. The agency’s main campaign acquisition hurdle was finding a network that could fulfill a highly targeted campaign and drive volumes of quality leads, while maintaining a CPA within a set budget. The agency developed plans with several targeted networks but were unhappy with the high estimated CPA. After reaching out to haystagg, the agency was able to improve the Cost per View by a factor of 2.75 versus the original plan, through dynamic budget allocation on prospecting and retargeting alike.
Free from the reliance on cookied data, haystagg’s situational targeting technology revealed untapped audiences inside and outside of known cookie-pools, dramatically extending the reach of the campaign. In addition, haystagg's precision targeting technology evaluated each ad placement in real-time to ensure ad views met the ideal combination of audience, content, time, geography and device, helping to improve the overall CPA by 4.75x.
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